Start with WHY!

At Selftrack we believe in an alternative perspective and like to start our business thinking with WHY, before we decide on HOW and WHAT to do!  As explained by Simon Sinek, it provides clarity, discipline and consistency. Communication is not about speaking, it is about listening. We believe that this approach defines the core business of our business philosophy, namely, to serve our customers in the best way we possibly can.

Vision

To become the leading low cost supplier of high quality tracking and monitoring applications, to improve quality of life and business through self-management.

Mission

To use the latest technologies in tracking to deliver innovative, low cost, self-managed tracking and control solutions to a variety of market segments, and to provide reliable Recovery and Emergency Services.

Values

Our values are defined as “beliefs” that are held by each individual as standard that guide how we function.  These values are the basis of our self-evaluation and play a major role in the establishment of goals. Our Corporate Values Profile assesses individual values specific to work context and the following major motivators define our value system:

Our Team

Selftrack would not be what it is without the dedication and support of our amazing team.  Our team is your team. When your mission is to be better, faster and smarter, you need the best people driving your vision forward. Get to know your team below.

Pieter Coetzee “Boss-Man”

MANAGING DIRECTOR

Pieter is a family man with a generous heart, a well-versed entrepreneur who has started several successful companies in his lifetime. His interests are business, leadership, reading, sport, aviation and photography. He has many accolades attached to his 7th generation name in three of those areas: sport, business and photography.

Pieter’s vision is to, after having lived a full life one day, to give back to life what he has received and inspire younger generations to live fully, freely! He shares a birthday with Nelson Mandela, is a freelance radio presenter and active karate instructor.

Pieter’s key to success is that in order to be an effective leader, you have to have a clear vision, embrace change, have passion & integrity, be humble, develop your people, be accessible, give credit, be servant and have a higher purpose!

Sonja Otto “The General”

MANAGER FINANCES

Like any business who has a major general, Sonja is the dictator in the office, ensuring that all process controls are followed and that all paperwork is completed fully, thereby keeping especially the sales executives on their toes!

Sonja is a cat-lover with a passion for caring and exercises the same dedication to her work. She has matured well through life and has a refreshing sense of humor, adding to the pleasant working environment in the Selftrack office.

Sonja is extremely efficient in keeping Selftrack’s client and supplier accounts in good order and has a very committed attitude towards providing the best service and support possible! She is also responsible for the very good progress towards implementing more efficient financial systems such as the bookkeeping and debit order collection services.

Odelia Le Roux “Still Waters… Run Deep”

CUSTOMER CARE ADMINISTRATOR

Odelia is an intelligent, honest, creative, hard-working and disciplined individual with high standards and morals. She believes in teamwork and leading by example.

She strives towards success and likes being challenged with new problems or experiences. She is eager to learn new things and pushes herself to always give her best. As Customer Care Administrator, she is dedicated to customer satisfaction and providing all of Selftrack’s clients with excellent after sales service.

Some of Odelia’s interests include reading and online gaming, in which she achieved National Colours in the Mulitplayer Online Battle Arena (MOBA), League of Legends.

Peet Rossouw “The Mechanic”

MOBILE INSTALLER

Just like the film star Jason Stratham in The Mechanic, Peet is our man in getting the job done!

Peet values close, personal relationships and will often put the needs and desires of those who are loyal friends ahead of his own. This is an even-paced individual who thrives in a peaceful, harmonious environment. Peet will work to avoid conflict and deliver his utmost in ensuring the job is performed well.

Peet clarifies expectations before undertaking new projects and works hard to meet standards. Peet will typically maintain a neat and orderly work environment and look after your assets as if it were his own.

Loren Salmon “The Fixer”

PERSONAL ASSISTANT TO THE MD

Identified as a Precisionist fixing literally everything in the office, including the MD’s complex schedule and forever new ideas, Loren is a beacon of stability, a systematic thinker who follow procedures in both personal and business life in an orderly, predetermined manner, and attentive to detail.

Being extremely conscientious, Loren painstakingly delivers accuracy in work and maintains high standards and desires standard operating procedures with no sudden changes. Loren is a team player, enjoys people, but prefers a few close friends to having many acquaintances.

Being exact is imperative in everything Loren does. She prefers to work through problems and is able to lead, if necessary. A loyal friend, Loren is patient and caring when attending to the needs of others.

Erica Masher “Missy”

GROUP COMPANY SECRETARY AND HR MANAGER

Perhaps one of the most sensitive and sweetest people you will ever meet. As a qualified attorney at law, Erica is the Peacemaker, keeping all companies in the group compliant, but the ideal person to lead and manage all human resource tasks.

Erica is kind in nature and is very detail-oriented. She cares about the people around her and likes to look around carefully before making any decisions and weigh how it will affect people.

Erica is very loyal and an excellent person to have on the team. She enjoys stability and exhibits stability in relationships, needing a protected and secure environment that leads to confidence and independence, always concerned about others before herself.

Because this individual cares about how others feel, Erica promotes involvement in the decision-making process and prefers to work in a team role. We see her as agreeable and humble.

Erica is a fact finder and does things “by the book”, underwriting most of the company values!

Dewald Strydom “Baby Driver”

PRODUCT DEVELOPER

Edgar Wright developed the successful 2017 Hollywood action movie Baby Driver for over two decades. Wright integrated the Atlanta city’s ethos into an important storytelling device. Production involved the planning of meticulously coordinated stunts, choreography, and in-camera shooting.

The youngest member on our team, in very much the same way as Wright, Dewald is Selftrack’s ‘Baby Driver’, a meticulous planner and executor. A Contemplator (CSD DISC Profile), Dewald is detail-oriented and has high standards. He is analytical and logical, driven to do the best, and believes there is always room for improvement. Dewald is sensitive to people and loves being appreciated for the quality work produced. He is very centered on the task at hand, steady and dependable. Accuracy is extremely important to him. A very creative person, Dewald is often willing to seek out new solutions to problems, is self-motivated, and often works at a fast pace to accomplish goals. Dewald likes new challenges and is usually able to make decisions easily, even under pressure. Recognizing the value of a good relationship, Dewald is very patient and caring when relating to others. This is an individual who usually remains calm, relaxed, and even-paced, even in situations that may ruffle others. Systematic and detailed, Dewald focuses on processes.

Pieter Coetzee “Boss-Man”

MANAGING DIRECTOR

Pieter is a family man with a generous heart, a well-versed entrepreneur who has started several successful companies in his lifetime. His interests are business, leadership, reading, sport, aviation and photography. He has many accolades attached to his 7th generation name in three of those areas: sport, business and photography.

Pieter’s vision is to, after having lived a full life one day, to give back to life what he has received and inspire younger generations to live fully, freely! He shares a birthday with Nelson Mandela, is a freelance radio presenter and active karate instructor.

Pieter’s key to success is that in order to be an effective leader, you have to have a clear vision, embrace change, have passion & integrity, be humble, develop your people, be accessible, give credit, be servant and have a higher purpose!

Customer Testimonials

02 July 2020

“Early in 2019 Mr Pieter Coetzee, Managing Director of Selftrack donated a state of the art GPS tracking system for the delivery vehicle of our NPO, Woman Against Rape (WAR).  The vehicle is in daily use and exposed to some of the most dangerous geographical areas in and around Pretoria.  Since the installation, we had so much more confidence to travel where we need to be in order to continue serving the communities in need.

Selftrack invested in our safety so we can be in regular contact with the suffering men, women and children in our area. Without Selftrack’s most valued donation, we would not have been able to operate with complete peace of mind.  WAR celebrates Selftrack’s acknowledgement of our 23-years of community service and upliftment of fellow South Africans. We are in awe and honour of their generous support they so kindly exhibited in this great gesture.”

Janine Rowley, Woman Against Rape (WAR)

Get Started with Selftrack

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